Let me ask you a question: Where in your business are you exerting yourself for results that are barely “meh”?

Where better to learn about email marketing than at a conference by an email software company? ConvertKit’s Craft + Commerce did not disappoint when it came to calling out the weak spots in my email marketing game.

FAQs…are those still a thing? Heck yes! Even though they’re at the very end of your sales page, they shouldn’t be an afterthought. When FAQs answer your prospects’ most common questions, they don’t have to contact you, saving them and you precious time and effort.

In this post, I want to share with you what a minimum viable tool stack looks like for course creators and which specific tools we use at Forte Labs to power our sales and marketing.

After attending to hundreds of emails during several launches, here are my top 5 customer service lessons for online educators.

You’ve surely heard the old saying “Don’t put all your eggs in one basket.” But when you’re starting a business that’s often exactly what you have to do to gain momentum.

“Soooo, how much should we charge?” Ask this question in a team meeting and you might be on Zoom for a long while. Everyone has a gut feeling of what the right price for a new offer ought to be. But should you trust a gut feeling?

"The ultimate marketing engine is a successful customer." – John Jantsch. But only if you share their success story publicly.** That's exactly what case studies are for.

Feeling stuck in your business growth? You're not alone. I recently had a call with an online education company that was facing the same issue. They had a solid cohort-based course bringing in multiple 6-figures every year, but their growth had stalled.

Your course landing page is one of the essential marketing assets for selling your course. It pays off (literally) to get it right. So here are ten commandments to make your page stand out and convert better.

Your marketing funnel is the journey someone takes from discovering that you exist to eventually becoming a customer of yours.

If you want to build an audience and find your ideal students, follow these principles.

Here’s what I’ve learned from creating online. More often than not, you’re in your own way.

It’s not as complicated and complex as you might think.