We’ve just set up a personalized evergreen email funnel with guidance from Brennan Dunn and his agency, Slice & Dice, to convert new subscribers into paying customers. In this blog series, I’ll share the project details, starting with how to create an effective segmentation survey to understand your audience better.

We know there’s significant potential to grow our sponsorship revenue and refine our strategy. That’s why we were thrilled to have the chance to be coached by sponsorship expert Justin Moore. Here are the top takeaways from our eye-opening conversation.

Writing effective copy for emails and sales pages can be a daunting task. You know it’s important, but where do you even start? I’ve been there, and that’s why I’m sharing my 6-step copywriting process. These steps will guide you in creating compelling copy that resonates with your audience and drives them to take action.

Alex Hormozi shared the 6 key lessons and changes he’s making to his content strategy based on what he learned from posting 35,000 pieces of content over 40 months. If you want to save the 45 minutes it would take you to watch the video, check out my notes.

What if you could decisively move forward with a small selection of strategies that are feasible to implement and will most likely make an impact...while blissfully ignoring everything else (for now)?

By understanding your own thinking style, picking up clues from others and adapting your communication to their preferences, you’ll make others feel heard and understood.

Contractors can become an essential part of your business, providing specific expertise for one-off projects or ongoing, reliable support, without the overhead associated with full-time employees.

Seeing growth in your business is both exhilarating and daunting. With it comes the inevitable realization that you can't do it all alone.

I’ve recorded everything I’ve done at some point in over 2 years as Marketing Director at Forte Labs to give you a comprehensive job description of what this function entails.

If you have an online course with an important message, you can only reach about 1 in 5 people. But what if you want to expand beyond that?

I share how exactly I reengaged our cold subscribers, what the results were, and what I learned about why subscribers might go cold.

Create a seamless onboarding experience to ensure everyone can effortlessly navigate the course platform and material.

Can you guarantee that a tweet goes viral? Apparently yes, with a method that’s trending among creators and marketers on X. We gave it a try and I can now report on the results, caveats, and if we’d ever do it again.

This is an in-depth retrospective of the course launch, revealing the sales results, marketing activities involved, customer insights gained, course structure, and tool stack used.

Here’s the five-step process I recently followed when we were looking for a name for our new course that launched last Black Friday.

I looked at 85 weeks of data to understand what’s working in email marketing and what isn’t. I’ll also share how I’ve approached improving the newsletter and the three things that allow me to create it in only 1.5 hours every week.

Isn't it kinda crazy that a few words can make all the difference between your course selling out and barely anyone taking notice?

I bet your homepage is the most visited page on your website. It’s where your visitors land to find out what you’re all about…and take the next step or disappear forever. That’s a lot of pressure for one page!

You have a brand. Yes, you! Even when you’re just getting started and barely have a website set up. And right from the start, you can ensure that what people are seeing and saying about you is what you want them to see and say.

Project Management is the art and science of getting sh*t done (on time and on budget). But it’s not top of mind for most solopreneurs, small business owners, and creators. Isn’t PM something only big businesses need?